Alfred Vogel started his company with the belief that "nature gives us everything we need to protect and maintain our health." He dedicated his life to researching naturopathy and herbal medicine. From this research he found that extracts from freshly harvested plants had more complete/better effects on the human body than those made from dried plants. His recipes and methods of production are based on fresh harvested herbal extracts. His Echinacea formulas have been extensively studied and proven to be more effective.